I'm a Design leader
By cultivating a strong design culture and empowering teams, I help organisations maximize design’s potential as a competitive advantage.
I connect research, business strategy, and product execution, ensuring design is more than aesthetics: it's a core driver of scalable success.
With a background in design and humanities, I love mentoring designers to cultivate a more mindful and ethical practice, bridging business goals with social impact to drive meaningful change.
What I do
Strategic direction & alignment
I connect design efforts with business objectives while still advocating for the user. I ensure design plays a key role in defining success metrics, aligning business goals with user experience to drive measurable impact and ROI.
Empowering teams
I cultivate an environment that fosters collaboration, ownership and personal growth while championing design across the organisation.
UX Research
I don’t use research to validate, but to challenge ideas, uncover blind spots, and drive learning.
I’m passionate about making it an engaging process where stakeholders feel heard and invested in user-centered decisions.
Sustainable Design
I tidy up systems in an effective and sustainable way, starting from my own work: I believe in document-as-you-go to save time and ensure better design outcomes.
Experience
Work
Head of Product Design @ Roomex / Corpay
Product vision and business strategy through design.
Lead UX/UI Designer @ Musgrave
Defining the design vision for SuperValu, Real Rewards, Centra, Donnybrook Fair, Frank & Honest.
Product Designer / Automation Architect @ Smartbox
Product design, development of automated solutions to enhance the publishing process.
UX/UI Designer, Digital marketer @ Advanzis
UX/UI design, digital marketing campaigns, branding services for early stage start-ups.
UX/UI Designer, Digital marketer @ B-Smark
UX/UI design for user research tools, digital marketing campaigns.
Education
Business for Design MBA
Master's Degree (Visual Arts)
Bachelor’s Degree (Modern History)
High School of Arts
Works
- Everything
- Information Architecture
- UI Design
- UX Research
Some other stuff I can do
- Interface Design Awards at 2019 UX Design Awards for the Real Rewards App.
- Business for Design MBA
- Nielsen Norman
- Research Specialty Certification
- Griffith College
- Web Design Diploma
- The Irish Times
- Digital Marketing Diploma
- Italian
- English
- Greek
- French