I'm a product designer

I partner with product managers, developers and content strategists to oversee people's experience of a product from conception until launch and after launch.

Coming from a background in design and humanities, I love connecting the dots between business goals and social value to solve real-world challenges at scale in an elegant and accessible way.

What I do

UX Research

I ask goal-based, persona-driven questions to ensure the user experience is consistent, satisfactory and meaningful.
I can lead both qualitative and quantitative research.

Business impact

I aim at viability and desirability while still advocating for the user. With stakeholders, I bring the design perpective into the process of defining metrics of success.

UI Design

I’m a pixel-perfection ninja who designs clean, imaginative, componentised interfaces.
I also deliver finished, well-documented designs to the engineers

Information Architecture

I  tidy up systems in an effective and sustainable way to ensure findability, starting from my own work: I believe in document-as-you-go to save time and ensure better design outcomes.




I can also:



2018 - Present

Senior UX/UI Designer @ Musgrave

Leading discovery, journey mapping, ideation, user testing and development handover.

2017 - 2018

Product Designer / Automation Architect @ Smartbox

Product Design, Desktop Publishing. Design of automated solutions to enhance the publishing process. Development of new design concepts / templates.

2016 - 2017

UX/UI Designer @ Advanzis

UX/UI/Visual Design for e-commerce platforms. Digital advertising campaigns design (PPC and social media). Branding services for early stage start-ups (Value proposition, Brand positioning, Brand personality).

2013 - 2016

UX/UI Designer @ B-Smark

UX/UI Design for company webapp and website. Digital marketing.


2010 - 2013

Master's Degree (Visual Arts)

110/110 with Honor

2006 - 2010

Bachelor’s Degree (Modern History)


2001 - 2006

High School of Arts



UX Award

“I solve problems”

– Every good UX designer